The Work of Excellence

November 18, 2014 |  by  |  Blog, Favourite, Inspirations, My Opinion, News & Events
The Work of Excellence

I am a designer. I am obsessed with the unique and warm scent of the leather, which permeates the air of the leather room. Each leather hide delivered from Italian tanneries goes under strict quality examination. Each one meticulously handled by the hands of a leather specialist, to evaluate and make the right choice. Scars, insect bites, and other small faults are not tolerated. The craftsman cuts the leather to the...

Read More

What is Your Unique Reason, Your Purpose to Exist in Business?

October 25, 2014 |  by  |  Blog, My Opinion
What is Your Unique Reason, Your Purpose to Exist in Business?

Have you ever given any thought to what your unique reason to be in business? If your immediate answer is only to be one of the wealthiest, I can say you lost already, at least my attention. No one in this world is willing to make you rich or to make your dreams come true unless they gain favor from what you offer or your purpose. I believe your intention should be...

Read More

Exclusive Preview of SEVDA LONDON SS15 Collection during London Fashion Week

September 17, 2014 |  by  |  Blog, News & Events
Exclusive Preview of SEVDA LONDON SS15 Collection during London Fashion Week

As London Fashion Week comes to an end, brand storytelling is alive and well in the fashion industry. Ours was also well received. So proud and happy that we had an opportunity to bring our collection in front of fashion gurus for Spring Summer 2015 at our Mayfair showroom on Brook Street, London, along with our story that we believe in strongly. I knew from the very beginning that I wanted...

Read More

BBC Good Food Festival at Hampton Court Palace

August 26, 2014 |  by  |  Blog, News & Events, Sevda's Picks, Travel
BBC Good Food Festival at Hampton Court Palace

Our feet don't want to touch the ground. Gravity is just a state of mind anyway... What a day at the BBC Good Food Festival at Hampton Court Palace! Hampton Court Palace was the "Party Palace" where royalty would come to enjoy sumptuous feasts - so it's quite a fitting venue for a food festival! Follow in those royal footsteps and enjoy everything the festival has to offer, said The BBC Show Team....

Read More

Elle Turkey: London Calling

August 5, 2014 |  by  |  Blog, Inspirations, News & Events
Elle Turkey: London Calling

Sevda is featured in the current ELLE Turkey August Issue, giving you a glimpse of her outlook on life, work and creativity. We love to share with you some "excerpts" of her profile and answers relative to her as a designer and a brand, as published in the magazine.  Your age? 33. What did you most like to do during your childhood? Drawing. When did you actually decide to start your brand? After graduating Textile and Fashion design in Istanbul, I...

Read More

Sunday Brunch at Kensington Palace Orangery

August 1, 2014 |  by  |  Blog, Sevda's Picks, Travel
Sunday Brunch at Kensington Palace Orangery

Surrounded by beautiful formal gardens in the grounds of Kensington Palace rests The Orangery restaurant, a relaxed and elegant setting for breakfast or lunch, and the only royal palace in London where you can enjoy a traditional afternoon tea. As you may be aware, Kensington Palace has been home to royalty for over 300 years and is the official London residence of the Duke and Duchess of Cambridge; Kate & William and Prince Harry....

Read More

Orange is the New Black in The City of London

July 2, 2014 |  by  |  Inspirations, News & Events, Sevda's Picks, Trends
Orange is the New Black in The City of London

This season, and every season for that matter, I get my inspiration from London and its dynamic, cosmopolitan lifestyle, always so alive, especially in the summer. Here in London's Canary Wharf, the city's financial centre, the main focus is Money. I can strongly feel this "business" energy whenever I walk around this part of London. And it was appropriate that I preferred to have my latest collection photo shoot here, at the heart of...

Read More

5 Steps to Eliminate or to Reduce the High Risk of Child Labour

July 2, 2014 |  by  |  Blog, Inspirations, My Opinion
5 Steps to Eliminate or to Reduce the High Risk of Child Labour

Recently, I had quite an experience unlike any before. I am now an aunty of a new born baby girl; Asya. Very proud! How beautiful, pure, and innocent she is! Words cannot describe my feelings, my love I feel so strongly for her. I recognise she needs to be protected, supported by our family so she can become a beautiful young lady one day. And I know she also needs...

Read More

London Design to Parisian Look

June 26, 2014 |  by  |  Blog
London Design to Parisian Look

A French girl wearing a SEVDA handbag in Paris. This beautiful shoot styled by Mirey, took place in Paris' suburban streets. I admire and also congratulate Mirey for this amazing work. SEVDA handbags simply look fantastic at the hands of this Parisian lady and her minimal, as well as feminine and Parisian look. Mirey, a very talented wardrobe stylist, recently added the shoot of Gareth Pugh and Yohji Yamamoto to her portfolio. I can't wait...

Read More

Introducing Our New Handbags and Scarves, Designed in London & Made in Italy

June 13, 2014 |  by  |  Blog, Inspirations, News & Events, Sevda's Picks, Trends
Introducing Our New Handbags and Scarves, Designed in London & Made in Italy

Our exquisite journey begins with the cocoon labored in Italy to become silk fabric, before access to our atelier in Como, Italy, and embraced with my greatest memories of the English Gardens in the summer. I really enjoy a colourful and a very vibrant London – quite the opposite of its reputation – that smiles quite often with its sunshine peeking through the clouds, and the beautiful flowers enveloping the city. This vibrant and...

Read More