"I don’t just design handbags, I design dreams"


IN THE REAL WORLD THE REAL SEVDA IS…

I am a very sensitive, and emotional person. And very reserved. I mostly keep my feelings to myself; at least until I am ready to share them with the world, or perhaps never to be shared. I believe I am also very romantic! I love red wine and I love enjoying it with my friends and family. I always want to be surrounded by people with whom I feel comfortable. I have always been determined; if I really want something, I have to get it. I don't mind working very hard until I succeed. And I never stop dreaming.

MY CHILDHOOD DREAM IS...

At the age of seven I started designing my first fashion sketches and was always encouraged by my mother who was a professional tailor in those days. It is fair to say she has played an important role in my professional and personal development. As a child I remember watching her sewing, and dreaming of becoming a designer when I get older. I still derive a lot of strength from my mother who has always encouraged me to follow these childhood dreams. These are the first memories that have gone on to affect my future direction and career.


"If I really want something, I have to get it. I don't mind working very hard until I succeed"


MY BACKGROUND IS...

Before embarking on my career, I studied at the Mimar Sinan Faculty of Fine Arts, Textile and Fashion Design in Istanbul. Following my move to London in 2007, I continued my studies by taking a variety of courses at St Martins College of Art and Design. My design background has seen me working for various textile companies in both Istanbul and London, where I continue to design today.

I STARTED MY OWN HANDBAG LABEL BECAUSE...

Working in the leather sector for years as a designer, identifying leathers and having a passion for leather products made me want to start my own handbag label. Having a stylish, well-finished handbag is a matter of prestige nowadays. It makes a woman stand out. It describes exactly her style and shows who she is. I wanted a woman to feel as if the handbag was made just for her. When I design I feel I am the interpreter, and I don’t just design handbags, I design dreams.

I LAUNCHED SEVDA HANDBAGS IN LONDON BECAUSE...

London is one of the fashion and cultural capitals of the world. In addition to the fashion aspect, I have also found the culture and attitude in London to be very positive towards women in the world of entrepreneurship. This was certainly one reason for deciding to launch SEVDA Handbags  in London. All the encouragement I have received since my launch really has helped overcome the challenges I face creating a luxury brand in a competitive marketplace.

"Having a stylish, well-finished  handbag  is  a matter of prestige nowadays.  It makes a woman stand out."


I DESIGN HANDBAGS FOR...

SEVDA Handbags is designed for the successful, modern international woman; independent in terms of expressing her individuality through her fashion choices. These women choose to carry accessories that complement their individual style and appreciate understated luxury and timeless designs. Our bags are not aimed at a particular age range; instead, we believe timeless designs and handcrafted quality are appreciated by women regardless of age. A SEVDA customer can rest assured she is purchasing a highly skilled, handcrafted item produced with the utmost consideration for leather craftsmanship, while also combining a strong business ethic.

I AM INSPIRED BY...

My overall inspiration derives from the modern life style of today’s women. Among the fundamentals that inspire me in my designs can be anything from a book I read, a movie I have seen or even a city that I have been to.  I also have always admired the French fashion designer Coco Chanel, whose modernist philosophy and pursuit of expensive simplicity made her an important figure in 20th-century fashion, as well as help shape my life.

THE KEY TO MY SUCCESS IS…

Dreaming... I am an absolute dreamer. Most success stories always start with a dream, later evolving into the missing pieces coming together in perfect harmony. It is then that dreams turn into reality. I am lucky and blessed that most of my dreams always come true. Along the way I have had so many surprises and miracles occur in my life. But in the end I have always believed that I am the only one who can create my own reality. No one else. Rather than finding excuses and blaming others for problems I have faced in my life, I took responsibility and learned from them. I also believe no one is perfect and we all make mistakes in our lives. But the most important thing is still being able to get up, continue and never lose our focus in our lives.

MY PHILOSOPHY IS…

The most important is to love yourself and always appreciate who you are. Put yourself first. It is not anyone else's business to make you happy all the time. It is all about “YOU". If you discover any way to embrace yourself, to make yourself shine, whatever it is, just do it.

Photography by Murat Sinici