Digital Design Meets Artisanal Craft

To celebrate 40 years of London Fashion Week, we’re excited to unveil Fusion Atelier, our new collection that embodies the industry’s shift towards innovation and sustainability. Crafted using advanced 3D technology for design and prototyping, Fusion Atelier redefines traditional methods. Each piece is digitally designed in London and brought to life as a true-to-life 3D model before being meticulously crafted by skilled artisans in Florence, Italy.